2021

VR Engagement at Malibu

The Challenge
Creating a unique and special proposal for Sabrina. How can Fas use his expertise in cutting-edge design technology to make their love tangible? And how can marriage proposals be moved into the future without losing emotional significance or tradition?
The Insight
This project allowed Fas to bring all of his fiance’s loved ones together, developing a means for them to participate in Sabrina’s most cherished memories. It created an emotional high and added validation to Fas and Sabrina’s shared experiences.
The Solution
Leveraged VR to allow Sabrina to relive her “real past”. Designed a VR experience inspired by The Notebook, with pop-ups for Fas and Sabrina’s best memories together. Brought Sabrina’s loved ones together to share in this once-in-a-lifetime moment.
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Summary

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The start of a unique and future-facing method of proposal, Fas used VR to approach the tradition from a different perspective. Sabrina traveled through a VR reimagining of one of her favorite scenes from The Notebook, able to select pop-ups of her most cherished memories with Fas.

Through the use of interactive VR, Sabrina took an active role in the process of the proposal, spending the most time in events that were most special to her. After Sabrina had spent enough time in the VR world, she was brought back to the real world, where Fas made a heartfelt speech to her and made his proposal.

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Design Identity
For hundreds of years, lovers have worked hard to create beautiful proposals. They have been able to invoke emotions and help their partner to recall their most meaningful moments together. However, proposers have never been able to make their partners actively relive their past experiences. By using VR and AR technology, Fas’ proposal to Sabrina was truly unique, by physically bringing her back to their most memorable moments together.
Video Summary
A video showing the most extraordinary moments from Fas’ proposal to Sabrina. Capturing Sabrina’s reaction to the VR experience, and Fas’ emotional speech to her. A proposal to dream of, surrounded by the most important people in their lives.
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Conclusion

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Our team takes an integrated trans-disciplinary approach, allowing for tried-and-tested design techniques to be combined with the latest technology. The “Sabrina’s Engagement” project showed our capacity to leverage technology without sacrificing emotion or tradition.

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